authorship
The act of generating content based on one's own interests and perspective rather than someone else's.

curation
An editorial approach that gathers and then selects, rather than generates, to communicate its message.

narrative
A sequential story with a beginning, middle and end. Narratives can be visual or written.

systematic
Generated according to a set of designed parameters, rather than to a pre-envisioned outcome.

tools
Anything used as a means of accomplishing a task or purpose. Often renders the task easier or quicker, but not always.